NewordSprout Social

Enterprise analytics-heavy suite

Sprout's reports are lovely. You're paying for dashboards.

Sprout Social is a beautifully-built reporting tool with social publishing bolted on. Neword is a writing-and-shipping tool with reports that write themselves. Different center of gravity, different price.

At a glance

The headline differences.

  • Starting price

    Neword

    $19 /mo

    Competitor

    $249 /mo

    Neword 1-brand vs Sprout Standard

  • Per-user pricing

    Neword

    No

    Competitor

    Yes

    Every Sprout seat adds $249/mo

  • AI writer

    Neword

    Voice-tuned

    Competitor

    Beta add-on

    Sprout AI is still gated on Advanced

  • Reports

    Neword

    Auto-drafted

    Competitor

    Manual

    Both tools have beautiful dashboards

Feature by feature

The full picture.

Sprout is the strongest reporting tool in the category — we mean that. But if writing and shipping is 80% of your week, the rest of the page matters more.

Feature
Neword
Sprout Social
Pricing & access
Per-brand pricing
Per-user pricing
Features bundled at every tier
AI & content
AI writer trained on brand voice
AI image generation
Cross-platform repurposingManual
Approval flows
Reports & analytics
Analytics dashboards
Weekly AI-drafted narrative reports
Custom presentation-ready reports
Competitor benchmarkingQ3 2026
Collaboration
Multi-brand workspace
White-label client portalsAgencies tier
SSO / SCIMAgencies tierEnterprise

= included·— = not included·text cells are specifics (limits, tier names)

In the wild

90%

of the value

North Cove Interiors

We loved Sprout's reports. We didn't love paying $4,200 a month for three seats. Neword's AI reports are 90% of what we got from Sprout, at a tenth of the bill.

Mark Feld

Marketing Director · North Cove Interiors

Before you switch

Questions from Sprout users.

The three questions we hear most from teams evaluating against Sprout.

  • Are Neword's analytics as deep as Sprout's?

    For publishing performance, yes — engagement, reach, best times, audience demographics, all in. For cross-network competitive benchmarking, Sprout is still stronger; we ship that this summer.

  • Do you support listening / brand monitoring?

    Not today. If social listening is your primary use case, Sprout is the right tool. If it's a nice-to-have and publishing is your core job, Neword wins on price and workflow.

  • Will I lose the Sprout reports my execs love?

    We'll replicate your three most-used Sprout dashboards during onboarding — same metrics, same layout, exportable to PDF for your monthly review. Takes about 45 minutes.

  • What about compliance / audit logs?

    SOC 2 Type II, GDPR DPA on file. Full audit log on every edit, publish, and approval. The Agencies tier adds SSO, SCIM, and role-based access.

Most Sprout → Neword moves land on the 5-brand plan at $49/mo, billed monthly.